US- HEY! The Y behind Yogi Bare USA Launch.

 

This is a story of becoming.

 Yogi Bare is just the start of something. The start of letting go, the start of self discovery, the start of the greatest journey into realising how capable you are.

 Just start.

 It doesn’t have to be every day, it doesn’t have to be perfect, it doesn’t have to be complicated. It can be as messy, fun, weird, fast, flowing, still, gentle or abstract as you want it be. It is a practice not a performance. But Yogi Bare is your canvas for creating, for whatever you want it to be.

 Welcome to our Yogi Bare -pack. Welcome home. We wanted to create a brand that not only cared about our home 🌏 through sustainable biodegradable materials but felt like home.

The story began once upon a yoga class. Because I’ve been there too. Feeling like a misfit or that I was ‘enough’ to fit in with yoga land. Then I realised that wasn’t the yoga we had fallen in love with. So I made this for you. Come as you are. You belong here.

In my heart I felt Yoga should remain accessible, fun and full of magic and delight, not comparison, competition, staid or elitism. So I got to work. Yogi Bare is the physical manifestation of the concept of yoga being for everybody and every body. I wanted to develop a range of eco-sensitive products with accessible price points after seeing a slight shift in a strand of yoga defined by something that was not the Yoga I wanted to know. I wanted to inject personality to a world that can sometimes seem alien or difficult to access. The name isn’t just a fun play on words but the Bare is symbolic of the eco credentials and a sense of stripping back.

For anyone who has ever felt like they didn’t belong or doubted that they’d fit in. You don’t have to. This is for the rebels.

Every product is essentially crafted by you guys, we make for and respond to your needs and expectations from your yoga equipment, whether that’s performance, grip, material selection and conscious ethics or style and accessibility, its all for you.

 

 Love

Kat

Founder Yogi Bare